September 19, 2013
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Free PDF Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, by C. Todd Lombardo Bruce McCarthy
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Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, by C. Todd Lombardo Bruce McCarthy
Free PDF Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, by C. Todd Lombardo Bruce McCarthy
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About the Author
C. Todd Lombardo wears many hats, all at once: author, designer, scientist, professor, and visualizer. After beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. In his role as Chief Design Strategist at Fresh Tilled Soil, he employs strategic thinking to craft smart, impactful solutions that radically transform clients’ product strategies. C. Todd serves as Adjunct Faculty at IE business School in Madrid, where he teaches courses on design in business and data visualization.Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. Having spent a lifetime as a builder and innovator, Bruce has a passion for helping crossfunctional product development teams work better together to deliver great products to market faster. Bruce is an internationally recognized thought leader and sought after speaker on product roadmapping and prioritization. Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, ?providing coaching, mentoring, and tools such as R?eqqs?, the simple, affordable roadmapping tool, and Awesomeness, ?a tool for measurably enhancing team effectiveness.Evan is seasoned entrepreneur and product leader who has brought dozens of products from concept to market for both consumer and enterprise audiences. As a founder, his companies have served a diverse variety of organizations, from startups, to nonprofits, to Fortune 500 companies, including Apple, Deloitte, Chevron, Sonos, Stanfor?d University, and others.Currently, Evan operates as Director of Product for Wayfair where he leads find and navigation, working with a sophisticated personalization and machine learning initiative to anticipate customer needs and break the mold on the ecommerce experience. Prior to that Evan acted as Chief Product Officer for Boston based product design and build firm Fresh Tilled Soil where he drove both internal and external product development work. In addition, Evan extends his knowledge and learnings to others through speaking engagements, custom workshops, and as an adjunct professor where he teaches classes on product management and design thinking. He is also a startup mentor for two leading startup accelerator programs: TechStars Boston and MassChallenge. He recently co-authored his first book on product development for O'Reilly Media titled "Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty". For Evan, to build is to learn. He believes creating products and services is about solving mission-critical problems to make the world a better place, but just as important, an opportunity explore and experiment.Michael Connors is the Executive Creative Director of Fresh Tilled Soil, a Boston-based design firm. He primarily leads strategic design thinking sessions for projects of all sizes. Throughout his 25+ year design career, he has been a hands-on designer for a wide range of deliverables for digital and print products. He was formally trained as a fine artist with an MFA in Painting. He has been a design consultant for major universities for many years and has regularly taught design at the higher ed level. He is currently Adjunct Faculty at IE Business School in Madrid, teaching workshops on design thinking.
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Product details
Paperback: 272 pages
Publisher: O'Reilly Media; 1 edition (November 4, 2017)
Language: English
ISBN-10: 149197172X
ISBN-13: 978-1491971727
Product Dimensions:
9.2 x 0.5 x 7.5 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
26 customer reviews
Amazon Best Sellers Rank:
#8,970 in Books (See Top 100 in Books)
I purchased this book to find some good roadmap templates and examples. As I browsed through, few such examples existed. Bummer.Nonetheless, the book is a wonderful deep dive. On one level, it’s about product strategy. On a second level, it’s about how to effectively get your roadmap through an organization.I’m a grizzled 30 year product development exec. & I learned a lot from this book.
Developing roadmaps for products and services has become a prioritization and political nightmare for most organizations. This book provides a simple, yet appropriately sophisticated, approach to cutting through that mess. The authors recommend tackling roadmaps with a more flexible and realistic process. By decoupling the roadmap from feature lists and product release cycles they have provided product leaders (and teams) with a tool that delivers value to the entire product org. My feeling is that this book could become the go-to manual for product planning in the months and years ahead.
The product roadmap is one of product management’s most commonly requested document and the most misunderstood. Executives reference the roadmap to monitor their pet projects. Sales people use the roadmap with customers to show features to be delivered in the future (“and if you buy today, I can guarantee these features next week!â€) Marketing teams use the roadmap to align product releases with industry events. Sadly, most teams—both internal and external—see the roadmap as a commitment, not as a strategic plan.Product Roadmaps Relaunched explains what a roadmap is (and isn’t) and explores how to deal with unrealistic expectations. The authors write:“Properly done, a product roadmap can steer your entire organization toward delivering on the company strategy. A good roadmap, though, is not so much a project plan as a strategic communications tool, a statement of intent and direction.â€Product Roadmaps Relaunched reveals best practices for managing product strategy using roadmaps with lots of examples, including how roadmaps change through the life cycle and how to incorporate feedback from customers, stakeholders, and your target markets. Of particular interest is the chapter on prioritization which includes what doesn’t work (voting, opinions, and popularity) and what does (Kano, ROI scorecard, and more).For product professionals, roadmaps are the artifact of choice for defining and sharing product strategy. Product Roadmaps Relaunched shows how they are developed and used to align your teams.
Very comprehensive cover of the topic, from the why, what, to the how of a product roadmap. After reading this book, I have a renewed interest in building a roadmap for my teams.
This was an excellent book and working model on how to create modern day roadmaps. I enjoyed the background, examples and expertise offered by the authors. The framework and illustrations were excellent. I also found the flow of the book very useful in being able to work through a roadmapping exercise while going through the book. I highly recommend this book for readers interested in understanding the value of product roadmaps, and those tasked with creating them.
In the process of reading, love it. This is my first book on roadmaps, great choice to start.
I liked the differentiation between road maps and release calendars...we often confuse features and outputs with successful customer outcomes....not a good practice in a services oriented world.
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